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What should your brand do when a shopper abandons their cart but the brand still wants the sale? The most efficient thing is to send the consumer an email with a discount in support of the Girls Clothing-Sets Kids Tracksuit Pants Sports-Suits Autumn Coat Children for Little in the trolley. The second most effective thing is always to send an email without a price cut. That raises the question of how flexible do you want to be with regards to your price? How important is it to acquire price integrity and will consumers get trained to let a cart sit until you send them an email offering a discount? Those are hard questions involving key strategy questions. So often it is alluring to do what you have to do to achieve the next sale but frequently that comes at the expense of future growth.
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