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What should a brand do when a shopper abandons their cart but the brand still wants the sale? The top thing is to send the buyer an email with a discount relating to the Outfits Clothing-Sets Pants-Set Suits School-Sweatshirts Girls Sports-Fall Children Casual in the basket. The second most effective thing is to send an email without a lower price. That raises the question showing how flexible do you want to be with regards to your price? How important is it to acquire price integrity and will consumers get trained to let a cart sit until you send them an email supplying a discount? Those are hard questions involving key approach questions. So often it is alluring to do what you have to do to locate the next sale but quite often that comes at the expense of future growth.
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